Quote of the Day

"There’s a positive start to the season. "
-- NASCAR Chair & CEO Brian France, jokingly responding to a question wondering what else NASCAR considered changing besides its points system, as "the list of things wrong with the sport is very, very long." (THE DAILY)
Thursday January 27, 2011 Vol. 17 — No. 94 Print This Issue

Top Stories

  • Pointing In The Right Direction?

    France (l) and Helton unveil simplified points system for all three series

    This is a big week for NASCAR and Chair Brian France, as he and others met the media last night to formally unveil changes to the series’ points system and the Chase for the Sprint Cup. Reaction from analysts and media was mixed to the rollout, and while France said the goal for the points change was one of simplicity, the larger message from him was the plan within NASCAR to set itself up to "take the sport in a smart direction for many, many years.” One element that cannot be overlooked was this message aligned with the changes NASCAR will make to its communication strategy, as outlined by CMO Steve Phelps. Phelps expects to name a CCO shortly and believes the new group will do a better job of not only proactively selling the sport and its personalities, but also helping teams and tracks do the same.

  • Lock-Down Defense

    NFLPA launches new online ad regarding looming lockout as both sides increase use of social media in PR battle.

  • Major Developments

    CBS extends deal to broadcast weekend coverage of the PGA Championship through '19.

  • Drive For Show

    Polo Ralph Lauren signs on as USGA, U.S. Open official outfitter.

  • Payment Plan

    Lightning eye tourist taxes to cover arena renovation costs.

  • Join The Club

    Oscar Robertson is latest to join class-action suit against NCAA, EA over use of player images.

  • Packing Them In

    NFL projecting record 105,000 fans for Super Bowl XLV.

  • No Harm, No Foul

    ESPN exec says high school sports on UT network won't harm school's standing with NCAA.

  • Smooth Operator

    Clay Matthews signs one-year sponsorship with Suave.

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