SBD/January 26, 2011/Research and Ratings

Snowboarding Shows Greatest Growth Potential Among Action Sports

As Winter X Games 15 gets under way in Aspen tomorrow, sports industry execs feel that snowboarding has the greatest growth potential in the action sports genre, according to results from a Turnkey Sports poll taken in December. Snowboarding finished with 32% of the vote, followed by motocross at 13%. The survey covered more than 1,100 senior-level sports industry executives spanning pro and college sports (Turnkey Sports).

WHICH SPORT SHOWS THE GREATEST GROWTH POTENTIAL
IN THE ACTION SPORTS GENRE?
SPORT
%
Snowboarding
32%
Motocross
13%
Skateboarding
12%
Rally
6%
Skiing
6%
BMX
4%
Not sure/No response
27%

 

 

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