SBD/January 26, 2011/Research and Ratings

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  • Snowboarding Shows Greatest Growth Potential Among Action Sports

    As Winter X Games 15 gets under way in Aspen tomorrow, sports industry execs feel that snowboarding has the greatest growth potential in the action sports genre, according to results from a Turnkey Sports poll taken in December. Snowboarding finished with 32% of the vote, followed by motocross at 13%. The survey covered more than 1,100 senior-level sports industry executives spanning pro and college sports (Turnkey Sports).

    WHICH SPORT SHOWS THE GREATEST GROWTH POTENTIAL
    IN THE ACTION SPORTS GENRE?
    SPORT
    %
    Snowboarding
    32%
    Motocross
    13%
    Skateboarding
    12%
    Rally
    6%
    Skiing
    6%
    BMX
    4%
    Not sure/No response
    27%

     

     

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