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SBD/January 26, 2011/Marketing and Sponsorship
Vick Lands First Paid Endorsement Since Prison With Football Equipment Supplier
Published January 26, 2011
LEARNING FROM HISTORY: CBSSPORTS.com’s Will Brinson writes Vick is “now moving back up the ladder in which he held a pretty prominent rung” before his incarceration, he wondered “how soon will the big names in national advertising come calling?” Fans have “two real baselines to examine here” -- Lakers G Kobe Bryant and Tiger Woods. Woods did not lose "the biggest of endorsers, Nike,” after admitting to multiple extramarital affairs, while Bryant was not dropped by Nike following allegations in '03 of sexual assault, although Coca-Cola “did dump him until his image cleared up.” Neither was “found guilty of anything and neither served any prison time.” Brinson: “Looking at those two examples -- Woods and Bryant -- and remembering that neither of them were actually convicted -- means that there's a pretty good chance you can expect Nike to take the lead on inking Vick to a major deal” (CBSSPORTS.com, 1/26).