TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Goodell Confirms Date Change For NFL Draft Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue
Upcoming Conferences and Events
SBD/January 26, 2011/Marketing and Sponsorship
Vick Lands First Paid Endorsement Since Prison With Football Equipment Supplier
Published January 26, 2011
LEARNING FROM HISTORY: CBSSPORTS.com’s Will Brinson writes Vick is “now moving back up the ladder in which he held a pretty prominent rung” before his incarceration, he wondered “how soon will the big names in national advertising come calling?” Fans have “two real baselines to examine here” -- Lakers G Kobe Bryant and Tiger Woods. Woods did not lose "the biggest of endorsers, Nike,” after admitting to multiple extramarital affairs, while Bryant was not dropped by Nike following allegations in '03 of sexual assault, although Coca-Cola “did dump him until his image cleared up.” Neither was “found guilty of anything and neither served any prison time.” Brinson: “Looking at those two examples -- Woods and Bryant -- and remembering that neither of them were actually convicted -- means that there's a pretty good chance you can expect Nike to take the lead on inking Vick to a major deal” (CBSSPORTS.com, 1/26).