SBD/January 26, 2011/Marketing and Sponsorship

Miles Away From Ordinary: Corona To Be New Shirt Sponsor For Chivas USA

MLS Chivas USA has signed a multiyear agreement with Mexican beer maker Grupo Modelo to have the Corona Extra brand be the team’s presenting jersey sponsor. Corona Extra’s logo will appear on Chivas USA team gear and at The Home Depot Center, which the team splits with the Galaxy. The club previously had paint manufacturer Comex as a jersey sponsor from '07-09; Mexican convenience store Extra, which is also run by Grupo Modelo, sponsored the Chivas USA’s jerseys last year. The club will unveil its new jersey at a ceremony in L.A. on Feb. 16 (Fred Dreier, SportsBusiness Journal). Terms of the deal were not disclosed, but Chivas "will surely benefit from the recognition they receive for being attached to such a well-known company." Corona Extra is the "leading imported beer in the United States and has been for the last ten years" (, 1/25).

Chivas USA
Corona Extra
Dynamo Greenstar Recycling
Red Bulls* Red Bull
Toronto FC BMO
DC United Volkswagen
Crew Glidden Paint
Real Salt Lake XanGo
Sounders Xbox
Union Bimbo
Timbers Alaska Airlines
Whitecaps Bell Canada

NOTE: * = Club is owned by Red Bull co-Founder Dietrich Mateschitz.

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