Miles Away From Ordinary: Corona To Be New Shirt Sponsor For Chivas USA

MLS Chivas USA has signed a multiyear agreement with Mexican beer maker Grupo Modelo to have the Corona Extra brand be the team’s presenting jersey sponsor. Corona Extra’s logo will appear on Chivas USA team gear and at The Home Depot Center, which the team splits with the Galaxy. The club previously had paint manufacturer Comex as a jersey sponsor from '07-09; Mexican convenience store Extra, which is also run by Grupo Modelo, sponsored the Chivas USA’s jerseys last year. The club will unveil its new jersey at a ceremony in L.A. on Feb. 16 (Fred Dreier, SportsBusiness Journal). Terms of the deal were not disclosed, but Chivas "will surely benefit from the recognition they receive for being attached to such a well-known company." Corona Extra is the "leading imported beer in the United States and has been for the last ten years" (GOAL.com, 1/25).

MLS JERSEY SPONSORS
CLUB	SPONSOR
Galaxy	Herbalife
Chivas USA	Corona Extra
Earthquakes	Amway
Dynamo	Greenstar Recycling
Red Bulls*	Red Bull
Toronto FC	BMO
DC United	Volkswagen
Crew	Glidden Paint
Real Salt Lake	XanGo
Sounders	Xbox
Union	Bimbo
Timbers	Alaska Airlines
Whitecaps	Bell Canada

NOTE: * = Club is owned by Red Bull co-Founder Dietrich Mateschitz.