Brady's Marketability Likely To Stay Intact Packers Go Retro For New Alternate Uniforms CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Steelers Likely To Submit Super Bowl Bid Eli, Romo Star In DirecTV Sunday Ticket Ads
SBD/January 25, 2011/Marketing and Sponsorship
Aaron Rodgers Could Be Big Marketing Winner From Super Bowl
Published January 25, 2011
HAVING A GOOD HAIR DAY: In Green Bay, Kareem Copeland notes it "didn't take long" for reporters to ask Packers LB Clay Matthews about his hair yesterday. Matthews is a candidate for the NFL Defensive Player of the Year, and he "will surely be questioned ad nauseam next week about the other front-runner for the award," Steelers S Troy Polamalu, who has a sponsorship deal with Head & Shoulders. Matthews said, "Obviously, two of the best hairs in the game, so there's no doubt about that. ... I'm not so much a Head & Shoulders guy, but it's something that we usually leave out of our conversations when talking with one another." Matthews did note that he "wouldn’t mind a hair deal of his own." He added, "That's the next step right there. I'm working on something right now, so don't be surprised. But we'll see. Obviously you've got to perform on the field in order to get those type of endorsements, and hopefully I'm taking a step in the right direction" (GREEN BAY PRESS-GAZETTE, 1/25). ESPN.com's Kevin Seifert wrote, "When was the last haircut for Steelers safety Troy Polamalu, or Packers linebackers Clay Matthews and A.J. Hawk? Heck if I know. I sense a serious marketing campaign already in motion here" (ESPN.com, 1/23).