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SBD/January 25, 2011/Marketing and Sponsorship
Packers Merch Flies Off Shelves In Wake Of NFC Championship
Published January 25, 2011
RECORD SETTER? NFL VP/Communications Brian McCarthy said that while the sales record for Super Bowl gear was about $140M for the Steelers-Seahawks Super Bowl XL in '06, the Packers-Steelers Super Bowl "could top that because both teams have a rich history and national following." McArthur Towel & Sports President Gregg McArthur added that Packers-Steelers is the "perfect storm." In Dallas, Melissa Repko reports McArthur, the manufacturer of the Terrible Towel, "also is cranking out 'Title Town USA' towels, in honor of the Packers." Meanwhile, Cheesehead manufacturer Foamation received 500 Cheesehead orders "from the end of Sunday's NFC championship game until work began Monday morning," and the company "plans to drive a truck full of products to Arlington and set up shop near Cowboys Stadium" (DALLAS MORNING NEWS, 1/25).