Quote of the Day
"We'll have to wait to see what the Texas model really looks like. But overall, I don't find them alarming. I find them intriguing."-- NCAA President Mark Emmert, on the possible rise of school-specific networks. (Omaha WORLD-HERALD, 1/25)
Top Stories
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The King's Speech
Fox Sports Chair feels shorter NASCAR races could help in boosting ratings
The length of NASCAR races are too long and should be shortened in the future, Fox Sports Media Group Chair & CEO David Hill said last night during a Fox Sports reception on NASCAR's Media Tour. Hill said, "There is more diversion ... more opportunity for stuff than any other time in man's history, and I think a lot of the races are too long." An ideal broadcast in Hill's eyes would include 40 minutes of pre-race coverage, a three-hour race and 20 minutes of post-race coverage. Hill suggested that shorter races might help reverse declining NASCAR ratings. In an effort to drive ratings this season, Hill said Fox and its cable network, Speed, will emphasize drivers in their broadcasts rather than mechanics. He called the Car of Tomorrow, ...
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True Grit
Hornets reach attendance benchmark to stay in N.O., but milestone is called just the "first step" for team.
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Inception
NHLPA's hiring of Rodier described as the "faint scent of antagonism" toward NHL.
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The Fighter
Aaron Rodgers poised to be the breakout marketing star of Super Bowl XLV.
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Winter's Bone
Winter X Games begin this week, but event's future in Aspen past '12 is in question.
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Another Year
Kia returns to advertise in Super Bowl with sci-fi themed first quarter ad.
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The Social Network
Annual NASCAR media tour underway as several teams announce new sponsors.
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Animal Kingdom
Bills promote Mary Owen to Exec VP/Strategic Planning.
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Rabbit Hole
Pro football the favorite sport for 31% of Americans.
