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SBD/January 24, 2011/People and Pop Culture
John Miller Returning To NBC To Lead New Sports Agency
Published January 24, 2011
Ebersol said that he "jumped at the chance to bring Miller over to sports when he became available." Ebersol: "We would have taken this and done a good job. Under John, we have the opportunity to take this and do a great job" (SPORTSBUSINESS JOURNAL, 1/24 issue). In N.Y., Brian Stelter noted the agency "will be modeled after the NBC Agency," which Miller "helped to start in 1999 and which markets all of NBC’s television properties." The company's individual units "will still promote themselves, but the agency will find areas for broader collaboration between units and with advertisers" (NYTIMES.com, 1/23). NBC Senior VP/Strategic Marketing, Promotions & Communications MIKE MCCARLEY presented the idea of building an agency to Ebersol last spring and helped recruit Miller. "We pursued John like the Hall of Famer he is. Who better to market our new collective assets and simultaneously serve our advertisers than Mr. Must See TV?" McCarley and Miller have quietly spent the past few months working together to build the agency (Ourand).