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SBD/January 24, 2011/Marketing and Sponsorship
Wozniacki's Yonex Deal Is Part Of Effort To Expand Her Brand Into Asia
Published January 24, 2011
"A" FOR EFFORT: SI.com's Jon Wertheim awarded Wozniacki an "A" in his Australian Open midterm grades. Wozniacki following her third-round match Friday opened her press conference by lightheartedly mocking the press and answering her own questions. With the "gutsy two-minute monologue," Wozniacki "did more to endear herself than any million dollar marketing campaign ever could" (SI.com, 1/23).