Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/January 24, 2011/Marketing and Sponsorship
Wozniacki's Yonex Deal Is Part Of Effort To Expand Her Brand Into Asia
Published January 24, 2011
"A" FOR EFFORT: SI.com's Jon Wertheim awarded Wozniacki an "A" in his Australian Open midterm grades. Wozniacki following her third-round match Friday opened her press conference by lightheartedly mocking the press and answering her own questions. With the "gutsy two-minute monologue," Wozniacki "did more to endear herself than any million dollar marketing campaign ever could" (SI.com, 1/23).