PGA Tour Honors Palmer With Full-Page Ad Ortiz Promotes Food Line On "Late Night" Paralympian Promoted As Public Speaker In SI BMW Joins Andretti To Compete In Formula E Stats Unveils New Logo, Brand Strategy Palmer Leaves Unique Marketing Legacy Analysts Bullish On Under Armour-Kohl's Deal Cubs Sue Area Merch Vendors For Infringement Evan Williams Bourbon Signs With MLB Could Nike Golf Apparel Presence Increase?
SBD/January 24, 2011/Marketing and Sponsorship
Wozniacki's Yonex Deal Is Part Of Effort To Expand Her Brand Into Asia
Published January 24, 2011
"A" FOR EFFORT: SI.com's Jon Wertheim awarded Wozniacki an "A" in his Australian Open midterm grades. Wozniacki following her third-round match Friday opened her press conference by lightheartedly mocking the press and answering her own questions. With the "gutsy two-minute monologue," Wozniacki "did more to endear herself than any million dollar marketing campaign ever could" (SI.com, 1/23).