Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/January 24, 2011/Marketing and Sponsorship
Wozniacki's Yonex Deal Is Part Of Effort To Expand Her Brand Into Asia
Published January 24, 2011
"A" FOR EFFORT: SI.com's Jon Wertheim awarded Wozniacki an "A" in his Australian Open midterm grades. Wozniacki following her third-round match Friday opened her press conference by lightheartedly mocking the press and answering her own questions. With the "gutsy two-minute monologue," Wozniacki "did more to endear herself than any million dollar marketing campaign ever could" (SI.com, 1/23).