SBD/January 24, 2011/Colleges

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  • Emmert Aims To Change Perception About NCAA's Finances

    NCAA President Mark Emmert on Friday said the organization does not have a "tsunami of cash," despite its new 14-year contract with CBS and Turner for the men's basketball tournament, according to Pete Iacobelli of the AP. Emmert, speaking at Winthrop Univ. in South Carolina, said, "There's confusion about that because the numbers look big and people see a football stadium with 105,000 people in at Michigan or somewhere and do the math in their head and say, 'Well, this is all about money.'" He pointed out that Michigan was "among just 14 out of more than 1,100 NCAA member schools who made money on athletics last year." Emmert noted that revenue the NCAA earns "goes largely back to the student-athletes who play all NCAA sports, not just football and basketball." He added, "That's a good thing." Emmert said that 96% of the $700M the NCAA will "make from its new broadcast contract will go to member athletic departments in support of athletes." He noted that the NCAA has "started airing public service announcements centered on where the group's money goes." Emmert: "We've got to bring attention to that so they know we're the conduit from how the money flows." Iacobelli noted the "sustainability of member athletic departments is also a hot-button topic Emmert hopes to get his arms around." The former Univ. of Washington President remembers "cutting men's and women's swimming teams." He said, "I could make the argument right now there's not enough money in college athletics" (AP, 1/21).

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