SBD/January 21, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
NCAA Basketball: Maryland-Villanova
1/15
CBS
1:00-3:30pm
1.0
"The NFL Today"
1/15
CBS
3:30-4:30pm
6.3
AFC Divisional Playoff: Ravens-Steelers
1/15
CBS
4:30-8:00pm
19.4
"Fox NFL Special"
1/15
Fox
7:30-8:00pm
4.7
NFC Divisional Playoff: Packers-Falcons
1/15
Fox
8:16-11:23pm
17.0
Incredible Dog Challenge National Finals (taped)
1/15
NBC
3:30-4:30pm
0.8
Golf: "Ticket to the Tour" (taped)
1/15
NBC
4:30-6:00pm
0.4
NCAA Basketball: Purdue-West Virginia
1/16
CBS
1:30-4:00pm
0.6
"The NFL Today"
1/16
CBS
4:00-4:30pm
7.1
AFC Divisional Playoff: Jets-Patriots
1/16
CBS
4:30-7:45pm
24.2
"Fox NFL Special"
1/16
Fox
12:00-1:00pm
5.4
NFC Divisional Playoff: Seahawks-Bears
1/16
Fox
1:00-4:15pm
19.1
"Skate for the Heart" (taped)
1/16
NBC
4:00-6:00pm
0.9
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
BCS National Championship:
Auburn-Oregon
1/10
ESPN
8:33pm-
12:17am
15.3
27,316
"College GameDay"
1/10
ESPN
6:00-
8:00pm
1.8
2,962
"Sunday NFL Countdown"
1/16
ESPN
11:00am-
1:00pm
1.6
2,358
NBA: Magic-Thunder
1/13
TNT
8:16-
10:56pm
1.3
1,972
NBA: Heat-Nuggets
1/13
TNT
10:56pm-
1:14am
1.3
1,956
NCAA Basketball:
Duke-Florida State
1/12
ESPN
9:08-
11:15pm
1.2
1,840
NCAA Basketball:
Virginia-Duke
1/15
ESPN
2:10-
4:07pm
1.1
1,627
NCAA Basketball:
Wisconsin-Michigan State
1/11
ESPN
7:00-
9:28pm
1.0
1,502
NBA: Nuggets-Spurs
1/16
ESPN
9:00-
11:40pm
0.9
1,403
NCAA Basketball:
Virginia Tech-North Carolina
1/13
ESPN
9:00-
11:03pm
0.9
1,381

RECORDS KEEP FALLING: The four NFL Divisional games last weekend averaged 35.1 million viewers, marking the most-watched Divisional weekend ever. The previous record was set in '93 with 34.2 million viewers. Last weekend also marked the first time that each of the four Divisional games earned over 30 million viewers. The 35.1 million viewers are also up 6% from 33.0 million viewers last season (NFL).

CAPITALS INTRIGUE
: In DC, Dan Steinberg reported Capitals TV ratings have received a "boost" from the team's appearance on HBO's "24/7 Penguins/Capitals: Road to the Winter Classic." Comcast SportsNet Mid-Atlantic in the 12 games "since HBO's series began airing in mid-December" has averaged a 2.1 local rating in the DC market for Capitals games, up 68% from a 1.25 rating for the same 12-game stretch last year. The net had averaged a 1.56 rating for 31 games "prior to the debut of the HBO show," meaning that the last 12 games are up 35% from the early-season numbers. Steinberg noted Capitals ratings are up 41% for the season (WASHINGTONPOST.com, 1/20)....CSN Philadelphia averaged a 3.4 local rating for Tuesday's Capitals-Flyers game, marking the net's most-watched Flyers game this season. "Flyers Postgame Live" also averaged a 3.2 rating Tuesday, marking the highest-rated Flyers postgame show this season (CSN).

HEAT WAVE: Sun Sports is averaging a 5.4 local rating in the Miami market for its Heat telecasts this season, "more than double the 2.5 last season and a 2.7 in 2008-09." The numbers "are growing," as Heat games averaged a 4.6 rating in November and a 6.1 rating in December. WPLG-ABC averaged a 15.1 local rating in the market for the Christmas Day Heat-Lakers game, beating the 14.1 rating WSVN-Fox averaged for the Lions-Dolphins game the following day and marking the "first time the Heat outdrew a comparable Dolphins game" (SUN-SENTINEL.com, 1/19).
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