SBD/January 21, 2011/Marketing and Sponsorship

Grizzlies Assistant Coach Creates Warped Basketball To Increase Skills

Grizzlies assistant coach Henry Bibby has created DribblePro, a “basketball with four strategically placed nodules that cause the ball to bounce erratically,” according to Marlon Morgan of the Memphis COMMERCIAL APPEAL. The concept is “for youngsters to master the art of dribbling while improving their hand-to-eye coordination.” Bibby said that it "took about seven years to get the ball to his liking.” His son, Hawks G Mike Bibby, was “the first to try one out last summer,” and Grizzlies G O.J. Mayo and F Rudy Gay “soon followed.” Mayo said, "After awhile, it gets some lumps in it and when you dribble it, it dances around a little bit. It's a neat creation." DribblePro comes in “two sizes -- an intermediate ball for smaller kids and women, and a regulation-sized ball for advanced players.” Henry Bibby contends that “dribbling the ball 15-20 minutes a day will increase a youngster's dribbling skills dramatically, which is why DribblePro comes with a money-back guarantee.” A marketing campaign for DribblePro, which costs $34.95, was “launched this month and features an infomercial.” DribblePro can also be found at DribblePro.com, on YouTube, Facebook and Twitter (Memphis COMMERCIAL APPEAL, 1/21).
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