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SBD/January 21, 2011/Colleges
UT's Network Revenues Could Throw Off Competitive Balance Of Big 12
Published January 21, 2011
SLIPPERY SLOPE: In Tulsa, John Klein writes, "One can debate whether this deal will be good for the Big 12 in the long run. But, there is no debate that everyone in the league was well aware of the consequences of giving Texas the rights to form its own television deal." This "latest move to form its own television deal probably is not the end of the deals for the Horns." UT is "going to demand more of everything." The school will "want more of the network television deal with ABC and ESPN," and it will "want more of the bowl revenue and NCAA Tournament payouts." UT "may eventually want a bigger slice of the pie from the Big 12 Tournaments in all sports from men's basketball to baseball to golf" (TULSA WORLD, 1/21). Meanwhile, in Ft. Worth, Ray Buck notes both UT and ESPN "caution not to read anything into the Longhorns turning 'independent' down the road" (FT. WORTH STAR-TELEGRAM, 1/21).
RECRUITING ADVANTAGE? SI.com's Michael Rosenberg noted the network is likely to "feature coverage of high school games." Rosenberg: "Of course Texas will try to get the best high school games, featuring the best recruits, on its television network. That is what viewers want, and it's what benefits UT. Don't you think Texas will get a recruiting advantage by putting certain high school games on its network? Will high school coaches steer kids to Texas in the hopes of getting their games on TV?" (SI.com, 1/20).