The Horse Whisperers

The 60-second Super Bowl spot for Stella will continue brand's campaign that started in '10

Anheuser-Busch's Super Bowl XLV ad plans include a 60-second spot featuring the Budweiser Clydesdales and a separate ad for Stella Artois, the "first time A-B has pushed an import during the Super Bowl," according to Todd Frankel of the ST. LOUIS POST-DISPATCH. The 60-second Stella ad set to air during Fox' coverage of the Feb. 6 game is a "sign of A-B working more closely with its corporate parent, Anheuser-Busch InBev." A-B President Dave Peacock said, "The brand has done really well. It's gotten to the point where the awareness is good." Meanwhile, Frankel notes the Clydesdales commercial is "so good, apparently, that A-B is teasing it with two 15-second commercials to run during this weekend's NFL conference championship games." A-B pur ...