SBD/January 20, 2011/Research and Ratings

Yahoo Sports Unique Visitors In December Up 35% Year-Over-Year

Yahoo Sports was tops in unique visitors among all sports websites in December, according to data from comScore. That figure is up 35.2% from 38.6 million unique visitors during December '09. Among the top 10 sports sites in December, only FanHouse.com saw a year-over-year drop in unique visitors (THE DAILY).

TOP SPORTS SITES FOR DEC. '10, RANKED BY UNIQUE VISITORS
PROPERTY
DEC. '10 (000)
DEC. '09 (000)% +/-
Yahoo Sports
52,123
38,611
35.2%
ESPN.com
40,158
27,764
44.6%
FoxSports.com
26,719
21,854
22.3%
NFL.com
26,276
20,743
26.7%
CBSSports.com
22,938
20,761
10.5%
Big Lead Sports
19,059
17,490
9.0%
Turner-SI Digital*
17,270
N/A
N/A
FanHouse.com (AOL Sports)
9,728
12,162
-20.0%
NBCSports.com
8,742
6,507
34.3%
BNQT.com
7,849
4,132
90.0%
 

NOTE: * = portfolio includes PGATour.com, NBA.com, PGA.com and NASCAR.com.

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