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SBD/January 20, 2011/Media
Univ. Of Oklahoma Looks To Follow UT With Launch Of Its Own Network
Published January 20, 2011
OKLAHOMA LIKELIEST SCHOOL TO FOLLOW SUIT: SPORTING NEWS' Dave Curtis writes besides UT, OU "might be the likeliest school to chase the network option." The combination of "dollars, athletic prominence and fan base, both local and national, makes the network conceivable." Other schools of "that profile have elected to go a different route." Ohio State "has folded its television possibilities" into Big Ten Network, while Florida "has tied its multimedia rights into a lucrative deal with IMG." ESPN Senior VP/College Sports Programming Burke Magnus yesterday while announcing the partnership with UT said that he "doesn't expect many peer projects." Magnus: "I don't think it could be replicated at any other schools very easily, based on their size and scope" (SPORTING NEWS TODAY, 1/20 issue). YAHOO SPORTS' Matt Hinton wrote the "only question" following the UT announcement is "what other school has the cachet to follow suit" with its own network. Ohio State and Michigan are "locked into the Big Ten Network," and while the SEC "went out of its way last spring to emphasize that its schools are free to pursue their own media deals, no single member brings quite the high-population, high-growth, multi-market oomph of a Texas on its own." Notre Dame's current deal with NBC "expires in 2015," but the "potential for an all-Irish network may depend on how much stock a few executives are willing to put into the team waking up the echoes at some point in the foreseeable future after almost 20 years of persistent mediocrity on the field" (SPORTS.YAHOO.com, 1/19).