Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight Blues Ink Four Postseason Presenting Sponsors Bubba Likely To See Sponsorships Grow Marketplace Roundup Adidas Signs Lillard To Massive Shoe Deal Ian Darke Featured In ESPN World Cup Spot
Upcoming Conferences and Events
SBD/January 20, 2011/Marketing and Sponsorship
Bad Fashion At Australian Open Continues To Be A Hot Topic
Published January 20, 2011
EVERYONE'S A CRITIC: FANHOUSE.com's Greg Couch wrote Williams' Australian Open dresses are "not good designs," and they "don't even look good on her." Couch: "You just don't create a crafts project, wear it and call it a success." It is "becoming an event now to see what Williams is going to wear, moreso than how she's going to play." Couch: "What is she suddenly trying to stand out for? ... Maybe this is a last gasp to define herself? Or maybe it's about the power and courage to make loud statements, to tell the world she knows she has arrived" (FANHOUSE.com, 1/19). In London, Mark Hodgkinson wrote the "yellow lattice and rainbow print confection" Venus wore for her second-round match appeared to suggest that she is "turning into the Lady Gaga of tennis, dressing with the intent to shock, delight and horrify the sport's chattering classes." In the "three hours that Williams was on court, she was offending everyone's eyes" (TELEGRAPH.co.uk, 1/19).
MORE CRIMES AGAINST FASHION: TENNIS.com's Richard Pagliaro wrote Fernando Verdasco "fuses the good looks of a fashion model with what looks like a style choice that Sponge Bob would wear to a rave." It is "as if an artist's rendition of a MapQuest route was retraced on the front of his pink shirt in magic marker." David Nalbandian "looked like a thickened candy cane in his white Yonex shirt with red swirls" during his first-round match at the Australian Open. And Caroline Wozniacki "continues to experience fashion growing pains in her latest Stella McCartney-designed dress." While the "bottom of the ballerina dress flows fluidly, as if designed for dance, the top looks oddly unfinished, as if the sheer side panels that promote the pop of orange in the bra beneath weren’t fully completed" (TENNIS.com, 1/19).