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SBD/January 20, 2011/Events and Attractions
Super Bowl XLV Could Set Record For Food And Drink Spending
Published January 20, 2011
GUEST OF HONOR: In Ft. Worth, Pete Alfano writes the "latest unexpected development" in planning for Super Bowl XLV is the prospect that President Obama could attend the game if the Bears are playing. No sitting president has ever attended a Super Bowl. NFL Senior VP/Events Frank Supovitz said, “We may have to change some procedures and add assets, but we will deal with it." Meanwhile, Supovitz said "several thousand" Cowboys season-ticket holders could watch the game on video screens outside Cowboys Stadium, and he explained that it is “possible for fans not physically inside the stadium to count as part of the attendance.” Supovitz: “Actually, this was an original concept, elements of which were proposed in the bid. The party plaza is within the stadium campus, and you need a ticket to get in the perimeter. That is the same as it is for every game here. The difference is that during the regular season, ticketed fans can all walk in the building. It's like having a grounds pass to the U.S. Open tennis." Supovitz said that the NFL “ran the plan past its broadcast partners because paying to watch the game in offsite venues is not allowed.” He said that the fact that the video screens in the outside plaza “are already in place and used during the Cowboys season makes them part of the regular stadium experience” (FT. WORTH STAR-TELEGRAM, 1/20).
READY ON THREE: In Dallas, Jeff Mosier notes the North Texas Super Bowl Host Committee “met for the final time Wednesday at Cowboys Stadium,” where it “received its final in-person briefing on the Super Bowl.” Host Committee President & CEO Bill Lively said, “There was a sense of nostalgia. It’s been a long journey.” Supovitz said, “I believe that Super Bowl XLV will be a new standard against which all others are judged.” Organizers “rounded up more than 10,150 volunteers” for Super Bowl weekend. Committee officials said that their $40M budget “had dropped to just under” $39M. Lively said that about $1M “in obligations has been cut from the budget,” but he declined to give details about the cost savings. Mosier notes all 1,250 of the host committee’s Super Bowl tickets have been "distributed to sponsors and members, but there are still two suites available." Meanwhile, the NFL on Sunday “will release smart phone applications to help visitors get around” North Texas (DALLAS MORNING NEWS, 1/20).