Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/January 19, 2011/Media
Published January 19, 2011
SERVE & VOLLEY: Fox Business Network has teamed up with Tennis Channel for the second straight year to "bring viewers daily updates of market moves and courtside play" during the '11 Grand Slam events (SI.com, 1/18). Meanwhile, in St. Petersburg, Tom Jones wrote viewers are "the ones hurt most" by tennis analyst Mary Carillo's departure from ESPN. Jones: "There is no better analyst in tennis -- and very few sports analysts period -- better than Carillo" (TAMPABAY.com, 1/18).
SAFE AT HOME? In Salt Lake City, Scott Pierce notes the forthcoming Showtime series chronicling the MLB Giants' season will "have the cooperation of both the Giants and Major League Baseball, and it will be produced by MLB Productions." Pierce: "So if the truth is particularly unflattering, it will get edited out." Showtime Entertainment President David Nevins insisted MLB officials are "interested in really telling an honest story." But Pierce writes, "That seems unlikely. Unless that story is squeaky clean. And, if it's squeaky clean, that makes for bad reality TV" (SALT LAKE TRIBUNE, 1/19).
NOTES: SportsNet N.Y. and the Jets yesterday announced that they have renewed their TV and marketing partnership. The multiyear agreement features access to Jets players, coaches and execs. SNY also retains the right to distribute Jets content via SNY.tv (SNY)....FoxSoccer.com drew 1.4 million unique users during December '10, up 109% from December '09, and its highest total ever for a month not including World Cup or European Championship play (Eric Fisher, SportsBusiness Journal).