Nathan's Becomes Official Hot Dog Of MLB MLB Partners For League-Branded Diapers Marketplace Roundup MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads WWE's Heyman To Promote Richmond NASCAR NHL's Failed Guardian Project Back In Headlines Marketplace Roundup Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR
SBD/January 19, 2011/Marketing and Sponsorship
Published January 19, 2011
BAD BET: In Jacksonville, David Bauerlein reports Jaguars QB David Garrard and the NFL are suing a local casino cruise business “whose online site shows an action photo of Garrard in an NFL game.” Garrard, the NFL, the Jaguars and NFL Properties on Jan. 12 filed a lawsuit against Jacks or Better Casino, claiming that “no one gave Jacks or Better permission to put the photo on the website.” The suit “seeks an order barring the use of Garrard’s photo and NFL trademarks" (FLORIDA TIMES-UNION, 1/19).
GAME ON: 2K Sports has become the official sponsor of ESPN’s live NBA coverage in the U.K. and Ireland this season. The partnership will feature “NBA 2K11” around ESPN’s telecasts. Financial terms of the partnership were not disclosed. 2K Sports will also be the sponsor of “NBA Action” on ESPN, which gives fans an inside look at game day preparation for the league’s athletes and includes the top plays and highlights from the week (2K Sports).
FINISHING TOUCHES: The release of “NASCAR 2011: The Game” has been pushed back to March 29 instead of February. Game developer Eutechnyx on its website wrote, “The main reason is we simply wanted more time to polish it and hopefully make it the experience you guys are craving. ... Sometimes more time is needed to get that fantastic end product we want to ship” (SPORTS.YAHOO.com, 1/18).
AND THE AWARD GOES TO… The NBA announced the recipients of the ’10 NBA Retail Summit Awards, naming the Jazz the ’09-10 Team Retailer of the Year and Majestic Athletic and Wincraft the inaugural Apparel and Non-Apparel Licensee of the Year, respectively, as voted on by all 30 NBA team retailers (NBA).