Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/January 19, 2011/Marketing and Sponsorship
Renault F1 Team's Paint Scheme Could Run Afoul Of Canada's Tobacco Act
Published January 19, 2011
TAKE IT TO THE COURTS: In London, Tom Cary reports Group Lotus is "attempting to avoid a costly legal battle by seeking a summary judgement next week in its dispute with Team Lotus over the use of the car maker's name in Formula One." The Group Lotus car company "caused widespread confusion before Christmas" by announcing a seven-year, US$160M sponsorship deal with the Renault F1 team "when there was already a Lotus team on the grid." It had been "expected that the legal row between Group Lotus and Team Lotus would not be in court until the early summer," but Group Lotus is "seeking a summary judgement on the main legal issues -- that its early termination of its licencing deal with Lotus Racing was a breach of contract and over whether Team Lotus is allowed to use the name in Formula 1 this year." The matter is "due to be heard in London" on Monday (London TELEGRAPH, 1/19).