SBD/January 18, 2011/Media

LeBron James To Star In His Own Web-Based Animated Show

Characters in "The LeBrons" will wear Nike Young Athlete shoes and apparel
Heat F LeBron James' Spring Hill Productions and Believe Entertainment Group (BEG) today announced that they will launch a new Web-based animated series titled, "The LeBrons." The show will appear on its own YouTube channel and will be syndicated on other websites via Digital Broadcasting Group. Characters in the show will wear Nike Young Athlete shoes and apparel. A portion of the proceeds will be used to purchase HP computers to be donated to Boys & Girls Clubs of America (BEG). In N.Y., Dave Itzkoff reports the series will "revisit some of his best-known off-the-court performances while featuring socially conscious messages." The series is set for a spring debut on YouTube and James’ website, and it will “revive the characters from a popular series of Nike commercials in which Mr. James played four versions of himself.” James said, “I’m the athlete, of course, that everyone sees. But I also have a business side, a cool side, and I love antique stuff and classical music. I guess that’s the old man side of me.” The first season, consisting of "10 episodes of five to six minutes each, will center on the world of 16-year-old Kid LeBron and his life in Akron, Ohio, using authentic locations” from the city where James was born and raised. Each episode “will convey a message.” BEG Founders Dan Goodman and Bill Masterson “have helped other entertainment figures translate their online popularity into digital shows,” including “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” a series of online shorts from the “Family Guy” creator and star (N.Y. TIMES, 1/18).
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