SBD/January 18, 2011/Marketing and Sponsorship

Names and Faces: Favre's Site Selling "Thanks For The Memories" Merch

Duval becomes part owner of Scratch Golf in new deal
Brett Favre has filed his retirement papers with the NFL, and USA TODAY's Sean Leahy reported Favre's official website "sent out an e-mail on Sunday night advertising 'Thanks for the Memories' merchandise." Fans "can buy signed 18x24 posters of him in uniforms of the Jets, Vikings and Packers as well as merchandise that commemorates his streak of 297 consecutive starts that ended in December" (, 1/17).

STARTING FROM SCRATCH: GOLFWEEK's Adam Schupak reported golfer David Duval has signed a five-year deal with Scratch Golf in which he "will not only use its equipment, but become a part owner in the company." Scratch Golf President & CEO Ari Techner said that Duval "sought an equity stake instead of a typical endorsement fee." Under terms of the deal, Duval is "not contractually obligated to use any of Scratch's clubs." Schupak noted Scratch last year signed golfer Ryan Moore "to a similar deal, but the partnership dissolved late last year" (, 1/17).

TAKING THE BIG APPLE BY STORM: CRAIN'S N.Y.'s Daniel Massey writes Knicks F Amar'e Stoudemire "has arguably become the most marketable sports star in the city," as he "has made the Knicks relevant again." Stoudemire "already has his own entertainment company, and has started taking notes for a potential script about his life story." He has deals with Zico Coconut Water and energy drink Eboost, and he "has his own foundation, which helps young athletes in Africa." A fashion label also is "in the works." In a "bit of serendipity," his footwear deal with Nike "expires after this season." Stoudemire "plans to travel to China this summer," and his agent, Happy Walters, said that "local brands have expressed interest in a deal" (CRAIN'S NEW YORK BUSINESS, 1/16 issue).

PERFECT PITCH: CRAIN'S DETROIT's Bill Shea reported Pro Football HOFer Barry Sanders is the "new celebrity pitchman for Comcast Corp.'s local efforts to bolster its commercial services clientele." Sanders "has done radio spots airing now on numerous" Michigan stations, as well as print ads running in Crain's Detroit Business. Former NHLer Chris Chelios also "has done ads touting" Comcast in the region (, 1/16).
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