SBD/January 18, 2011/Events and Attractions

Packers-Bears Seeing Strong Demand On Secondary Ticket Market

StubHub claims tix to Packers-Bears are the hottest in the company's 10-year history
Several brokers said that tickets for Sunday's Packers-Bears NFC Championship Game at Soldier Field are “by far the most in demand in Chicago sports history, creating a frenetic online market,” according to Haggerty & Karp of the CHICAGO TRIBUNE. Brokers and several ticket resale websites yesterday showed that “$134 seats in the upper reaches of Soldier Field were selling for about $500 each.” Chicago-area ticket broker Melissa Janes said that “seats in the stadium's lower levels are going for up to $2,000.” Janes said that she “hasn't seen such high demand for a Chicago sporting event since Michael Jordan was leading the Bulls to six NBA titles in the 1990s.” StubHub Corporate Communications Manager Joellen Ferrer said that the “most expensive ticket sold by StubHub as of Monday afternoon was a $2,942 seat in Soldier Field's United Club.” She added that StubHub “figures Sunday's game will be the hottest NFL conference championship ticket in the company's 10-year history.” The “highest asking price on StubHub was $9,500, but Ferrer expects prices on the secondary market to gradually drop as the week goes on, with the final average ticket price on StubHub probably somewhere between $700 and $800.” Ferrer added that by comparison, tickets for Sunday's Jets-Steelers AFC Championship Game “were selling for an average of $405 on StubHub” (CHICAGO TRIBUNE, 1/18). In Chicago, Mark Konkol notes fans should “expect to pay a premium from brokers and online sites” for the Packers-Bears game. The “best seats -- United Club and lower level seats -- were going for more than $3,000 each” yesterday (CHICAGO SUN-TIMES, 1/18).

TICKET TAKERS: On Long Island, Laura Albanese notes tickets for the AFC Championship Game “are selling for between $270 for upper level seats to up to $10,000,” and StubHub indicated that the average is “somewhere around $400 per person.”  Ferrer said, “The prices are higher for the Bears and Packers because of the rivalry. We’ve seen a huge surge overnight. … Last week, the price for the NFC Championship Game was around $400 and now, it’s at around $700” (NEWSDAY, 1/18).
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