Published January 14, 2011
Yahoo, SportsFanLive.com operating ThePostGame on a free, ad-supported model
ThePostGame.com, a new daily digital sports magazine
launched by Yahoo Sports and SportsFanLive.com, aims to expand its reach later this year by pushing into tablet devices. The digital publication debuted earlier this week. The partnership behind the effort combines the most trafficked U.S. sports website and a fast-growing sports startup focused on social networking and blogging. The tablet-optimized version of the publication will launch sometime in '11, but those devices will become a key part of overall readership. “The entire architecture and aesthetic of the site, with all the rollovers and so forth, was really done with tablets in mind,” said David Katz, Founder & CEO of L.A.-based SportsFanLive.com. “So you can be certain, we will be migrated to tablets, and it will be very big for us. For right now, the first step was simply to get this up and started.” ThePostGame.com seeks to expand the core missions of both Yahoo Sports and SportsFanLive.com by featuring a mix of long-form sports journalism, features, and general-interest content covering sports extensions into technology, travel, style and entertainment. “We’re really trying to think about the world, and how you would do a sports magazine, in very different ways,” Katz said. “Other people out there doing things like this are just putting things online, or more to the point, they have print extensions that totally change their entire staffing, their economics and so forth. By not having legacy costs and a legacy product, we have a lot of freedom.” ThePostGame.com is operating on a free, advertising-supported model, with Yahoo Sports and SportsFanLive.com participating in a revenue-sharing pact. Toyota signed as launch sponsor for the new site and is prominently featured.