SBD/January 14, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
NFC Wild Card: Packers-Eagles
1/9
Fox
4:30-7:30pm
22.1
AFC Wild Card: Jets-Colts
1/8
NBC
8:16-11:05pm
18.7
AFC Wild Card: Ravens-Chiefs
1/9
CBS
1:06-3:59pm
17.1
NFC Wild Card: Saints-Seahawks
1/8
NBC
4:35-8:00pm
16.8
"Fox NFL Sunday"
1/9
Fox
4:00-4:30pm
9.4
AT&T Cotton Bowl: LSU-Texas A&M
1/7
Fox
8:00-11:00pm
5.8
"The NFL Today"
1/9
CBS
12:00-1:00pm
4.5
NCAA Basketball: Kansas-Michigan
1/9
CBS
4:30-6:30pm
1.6
High School: U.S. Army All-American Bowl
1/8
NBC
1:00-4:00pm
1.4
Progressive Skating & Gymnastics Spectacular (taped)
1/9
NBC
5:00-6:00pm
1.2
NCAA Women's Basketball: UConn-Notre Dame
1/8
CBS
2:00-4:20pm
0.7
PBR: MSG Invitational (taped)
1/9
NBC
2:30-4:00pm
0.7
"ESPN Sports Saturday"
1/8
ABC
11:00am-1:00pm
0.6
NCAA Women's Basketball: Ohio State-Iowa
1/8
CBS
4:20-6:00pm
0.5
Off Road Racing: Lucas Oil Challenge Cup (taped)
1/8
CBS
1:00-2:00pm
0.4
         
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Allstate Sugar Bowl:
Ohio State-Arkansas
1/4
ESPN
8:35pm-12:20am
8.2
13,635
Discover Orange Bowl:
Stanford-Virginia Tech
1/3
ESPN
8:38-11:38pm
6.7
10,682
BBVA Compass Bowl:
Pittsburgh-Kentucky
1/8
ESPN
12:00-3:31pm
2.2
3,296
"College GameDay"
1/4
ESPN
7:00-8:00pm
1.7
2,622
GoDaddy.com Bowl:
Miami (OH)-Middle Tennessee
1/6
ESPN
8:00-11:33pm
1.7
2,617
"NFL Countdown"
1/9
ESPN
11:00am-1:00pm
1.8
2,597
Kraft Fight Hunger Bowl:
Nevada-Boston College
1/9
ESPN
9:00pm-12:34am
1.6
2,500
NBA: Lakers-Suns
1/5
ESPN
10:30pm-1:08am
1.5
2,140
"NFL Countdown"
1/8
ESPN
11:00am-12:00pm
1.5
2,037
"College GameDay"
1/3
ESPN
7:00-8:00pm
1.3
1,969
 
 
 
 
 
 

ONION RINGS: The premiere of Comedy Central's fake sportscast out-rated the real thing on Tuesday night. The premiere of "Onion SportsDome" pulled a 0.9 household rating at 10:30pm ET, which is higher than that night's "SportsCenter" on ESPN, which earned a 0.7 rating. The fake sportscast nearly doubled "SportsCenter's" audience (1,500,000 vs 900,000) and performed even better in the coveted male 18-34 demo (1.9 vs 0.6) (John Ourand, THE DAILY).

FORE! Golf Channel averaged 340,000 viewers for live coverage over four days of the PGA Tour Hyundai Tournament of Champions last week, up 34.4% from 253,000 average viewers for the season-opening tournament last year (THE DAILY). The 555,000 viewers for the opening round "represent the highest season-debut audience in the four-plus years that Golf Channel has televised Tour events." GOLFWEEK's Alex Miceli wrote seeing that it "was Wild Card weekend for the NFL, and the players missing on Maui included Lee Westwood, Tiger Woods, Phil Mickelson and defending champion Geoff Ogilvy, it is still a big positive for the PGA Tour" (GOLFWEEK.com, 1/12)....Golf Channel also averaged 310,000 viewers for Tuesday's season premiere episode of "The Haney Project" featuring Rush Limbaugh. The show was the "most-watched season premiere of any Golf Channel original series since" TNT NBA analyst Charles Barkley appeared on the first season of "The Haney Project" (SPORTS.YAHOO.com, 1/13).

NOTES: Rogers Sportsnet's RSNs drew 1.56 million viewers last Friday for the four NHL games the nets aired -- Oilers-Canucks, Maple Leafs-Thrashers, Senators-Blackhawks and Red Wings-Flames (Rogers)....ESPN averaged a 1.2 rating for its Jan. 5 telecast of the Under Armour All-America High School Football Game, marking the net's highest-rated live high school football game ever (Intersport)....Fox Deportes was the No. 1 Hispanic cable sports network in primetime in '10 and finished No. 1 in primetime 33 out of 52 weeks. The net's telecast of the Copa Libertadores final between Brazilian club Internacional and Mexican club Chivas de Guadalajara drew 876,000 viewers, making it the No. 1 Spanish-language cable program for the year (Fox Deportes).

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