SBD/January 14, 2011/Media
Published January 14, 2011
NBA China has struck a multiyear deal with Tencent Holdings Ltd. to create a comprehensive online NBA community across six of its web properties. Content included in the pact involves live and on-demand games, video highlights, blogs, statistics, news, e-commerce, fantasy gaming and other material. A premium-level, subscription-based component is also under development. "Tencent is at the forefront of innovation in the online space in China and an ideal partner to help us deliver more interactive digital experiences to our fans," NBA Commissioner David Stern said in a statement (Eric Fisher, SportsBusiness Journal).
AN AZTEC TEASE: The San Diego State men's basketball team is currently ranked No. 6 in the country with a 17-0 record, and in San Diego, Jay Posner notes the team's next three games will air on Channel 4 San Diego. The station is "producing its own telecast" of next Wednesday's game against Air Force and is "simulcasting the CBS College Sports telecast" of Saturday's game at New Mexico and the Jan. 26 game at BYU. However, beginning with the Jan. 29 game against Wyoming, seven of SDSU's "final 10 regular season games will be carried only on The Mtn., which shuts out everyone in San Diego County except some Cox digital and DirecTV subscribers." Posner writes it is "ridiculous that the Mountain West Conference doesn't have wider TV distribution for its channel." Posner: "The conference is at the top of the blame list, but there's plenty for Time Warner, Dish and AT&T, too" (SAN DIEGO UNION-TRIBUNE, 1/14).
TOO MUCH TO GO AROUND: The GLOBE & MAIL's Bruce Dowbiggin writes there currently is a "serious glut of prime-time TV sports attractions" on Canadian television, meaning that "finding prime-time slots to meet the demand for contracted events is difficult." TSN President Stewart Johnston noted the net found itself "in triple conflict situations maybe a dozen times" last year. Johnston: "That's 12 more times than I'd like to have. We do have TSN.ca (to handle some of the overflow). Is that the same as the HD TV hanging from the wall? No." As a result, Dowbiggin wondered if viewers are "in line for TSN3 or TSNU." Johnston: "A third network of some kind certainly is not out of the question. Is it an offshoot channel or 3D-related? We'll see" (GLOBE & MAIL, 1/14).
RADIO JUNGLE TO ROAM: Bengals Dir of Corporate Sales & Marketing Vince Cicero confirmed the team's radio rights are "expiring with the end of the 2010-11 NFL season." In Cincinnati, John Kiesewetter notes Cicero "won't share the Bengals' game plan yet," but it is "conceivable in this budget-conscious era that Clear Channel could balk at the Bengals' price and end the 11-year deal for WLW-AM, Cincinnati's top-rated station" (CINCINNATI ENQUIRER, 1/14).