SBD/January 13, 2011/Research and Ratings

Most Non-BCS Bowl Viewership Figures Down From Last Season

The majority of non-BCS bowl telecasts this season saw a drop in viewership compared to a year ago. ESPN and ESPN2 combined to average 3.704 million viewers across 26 non-BCS bowl games this year, down 10.9% from 4.158 million viewers last year. ESPN's Florida State-South Carolina Chick-fil-A Bowl on New Year's Eve was the net's top non-BCS bowl game, averaging 7.492 million viewers. The Army-SMU Bell Helicopter Armed Forces Bowl finished as the least-viewed bowl game this season with 1.898 million viewers Dec. 30 on ESPN. Fox averaged 10.0 million viewers for its lone bowl telecast, LSU's 41-24 win over Texas A&M Friday in the AT&T Cotton Bowl Classic. It was the first Cotton Bowl to air in primetime and it drew the best audience ever for the game. It also gave Fox its best Friday night since New Year's Day last year. CBS' lone bowl telecast was the Notre Dame-Miami matchup in the Hyundai Sun Bowl, which earned 4.609 million viewers, down 8.2% from the Oklahoma-Stanford matchup last year. Among all non-BCS games, the Kraft Fight Hunger Bowl on ESPN saw the sharpest decline. The net averaged 2.5 million viewers this past Sunday night for the Nevada-Boston College matchup, down 66.9% from the USC-Boston College game last year. The Insight Bowl saw the biggest jump, as the telecast migrated from NFL Network to ESPN this season. The Iowa-Missouri matchup drew 3.558 million viewers, up 429% from 673,000 viewers for Iowa State-Minnesota last year. Listed below is viewership for each game during the '10-11 bowl season (THE DAILY). See yesterday's issue of THE DAILY for BCS bowl game ratings.

'10-11 COLLEGE BOWL GAME VIEWERSHIP
BOWL
'10-11
GAME
NET
VIEWERS
(000)
'09-10
GAME
NET
% +/-
Outback
Florida-
Penn State
ABC
12,445
Auburn-Northwestern
ESPN
118.9%
Cotton
LSU-
Texas A&M
Fox
10,000
Ole Miss-
Oklahoma St.
Fox
37.9%
Chick-fil-A
Florida State-
South Carolina
ESPN
7,492
Virginia Tech-Tennessee
ESPN
-0.3%
Music City
North Carolina-Tennessee
ESPN
7,107
Clemson-
Kentucky
ESPN
154.7%
Capital One Alabama-
Michigan State
ESPN
6,045
Penn St.-LSU
ABC
-48.0%
Holiday Washington-
Nebraska
ESPN
5,653
Nebraska-
Arizona
ESPN
-7.9%
Las Vegas Boise State-
Utah
ESPN
5,360
BYU-
Oregon State
ESPN
51.4%
Liberty UCF-
Georgia
ESPN
4,755
Arkansas-
ECU
ESPN
-26.3%
Alamo Oklahoma
State-Arizona
ESPN
4,643
Texas Tech-
Michigan State
ESPN
-40.7%
Sun Notre Dame-
Miami
CBS
4,609
Oklahoma-
Stanford
CBS
-8.2%
Texas Illinois-Baylor
ESPN
4,184
Navy-Missouri
ESPN
31.1%
Hawaii Tulsa-Hawaii
ESPN
3,707
SMU-Nevada
ESPN
26.2%
Poinsettia San Diego
State-Navy
ESPN
3,568
Utah-Cal
ESPN
-4.5%
Insight Iowa-Missouri
ESPN
3,558
Iowa State-
Minnesota
NFLN
428.7%
Pinstripe Syracuse-
Kansas State
ESPN
3,460
none
BBVA Compass Pittsburgh-
Kentucky
ESPN
3,296
UConn-
South Carolina
ESPN
34.6%
Champs Sports NC State-
West Virginia
ESPN
3,256
Wisconsin-
Miami
ESPN
-47.6%
St. Pete Louisville-
Southern Miss
ESPN
2,997
Rutgers-
UCF
ESPN
21.4%
Meineke Car Care South Florida-
Clemson
ESPN
2,900
Pittsburgh-
UNC
ESPN
-52.7%
Humanitarian Northern Illinois-
Fresno St.
ESPN
2,896
Idaho-
Bowling Green
ESPN
-3.9%
Gator Mississippi State-
Michigan
ESPN2
2,827
Florida State-
West Virginia
CBS
-55.9%
New Mexico BYU-UTEP
ESPN
2,789
Wyoming-
Fresno St.
ESPN
-22.5%
GoDaddy.com Miami (OH)-
Middle Tennessee
ESPN
2,617
Central Michigan-
Troy
ESPN
-25.6%
Kraft Fight Hunger Nevada-
Boston College
ESPN
2,500
USC-
Boston College
ESPN
-66.9%
Independence Air Force-
Georgia Tech
ESPN2
2,234
Georgia-
Texas A&M
ESPN2
-31.8%
Little Caesar's Florida Int'l-
Toledo
ESPN
2,174
Marshall-Ohio
ESPN
-42.9%
Military Maryland-
East Carolina
ESPN
2,133
UCLA-Temple
ESPN
-22.7%
New Orleans Troy-Ohio
ESPN
2,096
Middle Tennessee-
Southern Miss
ESPN
111.1%
Armed Forces Army-SMU
ESPN
1,898
Air Force-Houston
ESPN
-12.5%
             

NOTE: The inaugural TicketCity Bowl, featuring Texas Tech-Northwestern, aired on ESPNU, for which daily ratings are no available.

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