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SBD/January 13, 2011/Research and Ratings
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Most Non-BCS Bowl Viewership Figures Down From Last Season
The majority of non-BCS bowl telecasts this season saw a drop in viewership compared to a year ago. ESPN and ESPN2 combined to average 3.704 million viewers across 26 non-BCS bowl games this year, down 10.9% from 4.158 million viewers last year. ESPN's Florida State-South Carolina Chick-fil-A Bowl on New Year's Eve was the net's top non-BCS bowl game, averaging 7.492 million viewers. The Army-SMU Bell Helicopter Armed Forces Bowl finished as the least-viewed bowl game this season with 1.898 million viewers Dec. 30 on ESPN. Fox averaged 10.0 million viewers for its lone bowl telecast, LSU's 41-24 win over Texas A&M Friday in the AT&T Cotton Bowl Classic. It was the first Cotton Bowl to air in primetime and it drew the best audience ever for the game. It also gave Fox its best Friday night since New Year's Day last year. CBS' lone bowl telecast was the Notre Dame-Miami matchup in the Hyundai Sun Bowl, which earned 4.609 million viewers, down 8.2% from the Oklahoma-Stanford matchup last year. Among all non-BCS games, the Kraft Fight Hunger Bowl on ESPN saw the sharpest decline. The net averaged 2.5 million viewers this past Sunday night for the Nevada-Boston College matchup, down 66.9% from the USC-Boston College game last year. The Insight Bowl saw the biggest jump, as the telecast migrated from NFL Network to ESPN this season. The Iowa-Missouri matchup drew 3.558 million viewers, up 429% from 673,000 viewers for Iowa State-Minnesota last year. Listed below is viewership for each game during the '10-11 bowl season (THE DAILY). See yesterday's issue of THE DAILY for BCS bowl game ratings.
'10-11 COLLEGE BOWL GAME VIEWERSHIPBOWL'10-11
GAMENETVIEWERS
(000)'09-10
GAMENET% +/-OutbackFlorida-
Penn StateABC12,445Auburn-Northwestern ESPN118.9%CottonLSU-
Texas A&MFox10,000Ole Miss-
Oklahoma St.Fox37.9%Chick-fil-AFlorida State-
South CarolinaESPN7,492Virginia Tech-Tennessee ESPN-0.3%Music CityNorth Carolina-TennesseeESPN7,107Clemson-
KentuckyESPN154.7%Capital One Alabama-
Michigan StateESPN6,045Penn St.-LSU ABC-48.0%Holiday Washington-
NebraskaESPN5,653Nebraska-
ArizonaESPN-7.9%Las Vegas Boise State-
UtahESPN5,360BYU-
Oregon StateESPN51.4%Liberty UCF-
GeorgiaESPN4,755Arkansas-
ECUESPN-26.3%Alamo Oklahoma
State-ArizonaESPN4,643Texas Tech-
Michigan StateESPN-40.7%Sun Notre Dame-
MiamiCBS4,609Oklahoma-
StanfordCBS-8.2%Texas Illinois-Baylor ESPN4,184Navy-Missouri ESPN31.1%Hawaii Tulsa-Hawaii ESPN3,707SMU-Nevada ESPN26.2%Poinsettia San Diego
State-NavyESPN3,568Utah-Cal ESPN-4.5%Insight Iowa-Missouri ESPN3,558Iowa State-
MinnesotaNFLN428.7%Pinstripe Syracuse-
Kansas StateESPN3,460noneBBVA Compass Pittsburgh-
KentuckyESPN3,296UConn-
South CarolinaESPN34.6%Champs Sports NC State-
West VirginiaESPN3,256Wisconsin-
MiamiESPN-47.6%St. Pete Louisville-
Southern MissESPN2,997Rutgers-
UCFESPN21.4%Meineke Car Care South Florida-
ClemsonESPN2,900Pittsburgh-
UNCESPN-52.7%Humanitarian Northern Illinois-
Fresno St.ESPN2,896Idaho-
Bowling GreenESPN-3.9%Gator Mississippi State-
MichiganESPN22,827Florida State-
West VirginiaCBS-55.9%New Mexico BYU-UTEP ESPN2,789Wyoming-
Fresno St.ESPN-22.5%GoDaddy.com Miami (OH)-
Middle TennesseeESPN2,617Central Michigan-
TroyESPN-25.6%Kraft Fight Hunger Nevada-
Boston CollegeESPN2,500USC-
Boston CollegeESPN-66.9%Independence Air Force-
Georgia TechESPN22,234Georgia-
Texas A&MESPN2-31.8%Little Caesar's Florida Int'l-
ToledoESPN2,174Marshall-Ohio ESPN-42.9%Military Maryland-
East CarolinaESPN2,133UCLA-Temple ESPN-22.7%New Orleans Troy-Ohio ESPN2,096Middle Tennessee-
Southern MissESPN111.1%Armed Forces Army-SMU ESPN1,898Air Force-Houston ESPN-12.5%NOTE: The inaugural TicketCity Bowl, featuring Texas Tech-Northwestern, aired on ESPNU, for which daily ratings are no available.




