SBD/January 13, 2011/Research and Ratings

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  • Most Non-BCS Bowl Viewership Figures Down From Last Season

    The majority of non-BCS bowl telecasts this season saw a drop in viewership compared to a year ago. ESPN and ESPN2 combined to average 3.704 million viewers across 26 non-BCS bowl games this year, down 10.9% from 4.158 million viewers last year. ESPN's Florida State-South Carolina Chick-fil-A Bowl on New Year's Eve was the net's top non-BCS bowl game, averaging 7.492 million viewers. The Army-SMU Bell Helicopter Armed Forces Bowl finished as the least-viewed bowl game this season with 1.898 million viewers Dec. 30 on ESPN. Fox averaged 10.0 million viewers for its lone bowl telecast, LSU's 41-24 win over Texas A&M Friday in the AT&T Cotton Bowl Classic. It was the first Cotton Bowl to air in primetime and it drew the best audience ever for the game. It also gave Fox its best Friday night since New Year's Day last year. CBS' lone bowl telecast was the Notre Dame-Miami matchup in the Hyundai Sun Bowl, which earned 4.609 million viewers, down 8.2% from the Oklahoma-Stanford matchup last year. Among all non-BCS games, the Kraft Fight Hunger Bowl on ESPN saw the sharpest decline. The net averaged 2.5 million viewers this past Sunday night for the Nevada-Boston College matchup, down 66.9% from the USC-Boston College game last year. The Insight Bowl saw the biggest jump, as the telecast migrated from NFL Network to ESPN this season. The Iowa-Missouri matchup drew 3.558 million viewers, up 429% from 673,000 viewers for Iowa State-Minnesota last year. Listed below is viewership for each game during the '10-11 bowl season (THE DAILY). See yesterday's issue of THE DAILY for BCS bowl game ratings.

    '10-11 COLLEGE BOWL GAME VIEWERSHIP
    BOWL
    '10-11
    GAME
    NET
    VIEWERS
    (000)
    '09-10
    GAME
    NET
    % +/-
    Outback
    Florida-
    Penn State
    ABC
    12,445
    Auburn-Northwestern
    ESPN
    118.9%
    Cotton
    LSU-
    Texas A&M
    Fox
    10,000
    Ole Miss-
    Oklahoma St.
    Fox
    37.9%
    Chick-fil-A
    Florida State-
    South Carolina
    ESPN
    7,492
    Virginia Tech-Tennessee
    ESPN
    -0.3%
    Music City
    North Carolina-Tennessee
    ESPN
    7,107
    Clemson-
    Kentucky
    ESPN
    154.7%
    Capital One Alabama-
    Michigan State
    ESPN
    6,045
    Penn St.-LSU
    ABC
    -48.0%
    Holiday Washington-
    Nebraska
    ESPN
    5,653
    Nebraska-
    Arizona
    ESPN
    -7.9%
    Las Vegas Boise State-
    Utah
    ESPN
    5,360
    BYU-
    Oregon State
    ESPN
    51.4%
    Liberty UCF-
    Georgia
    ESPN
    4,755
    Arkansas-
    ECU
    ESPN
    -26.3%
    Alamo Oklahoma
    State-Arizona
    ESPN
    4,643
    Texas Tech-
    Michigan State
    ESPN
    -40.7%
    Sun Notre Dame-
    Miami
    CBS
    4,609
    Oklahoma-
    Stanford
    CBS
    -8.2%
    Texas Illinois-Baylor
    ESPN
    4,184
    Navy-Missouri
    ESPN
    31.1%
    Hawaii Tulsa-Hawaii
    ESPN
    3,707
    SMU-Nevada
    ESPN
    26.2%
    Poinsettia San Diego
    State-Navy
    ESPN
    3,568
    Utah-Cal
    ESPN
    -4.5%
    Insight Iowa-Missouri
    ESPN
    3,558
    Iowa State-
    Minnesota
    NFLN
    428.7%
    Pinstripe Syracuse-
    Kansas State
    ESPN
    3,460
    none
    BBVA Compass Pittsburgh-
    Kentucky
    ESPN
    3,296
    UConn-
    South Carolina
    ESPN
    34.6%
    Champs Sports NC State-
    West Virginia
    ESPN
    3,256
    Wisconsin-
    Miami
    ESPN
    -47.6%
    St. Pete Louisville-
    Southern Miss
    ESPN
    2,997
    Rutgers-
    UCF
    ESPN
    21.4%
    Meineke Car Care South Florida-
    Clemson
    ESPN
    2,900
    Pittsburgh-
    UNC
    ESPN
    -52.7%
    Humanitarian Northern Illinois-
    Fresno St.
    ESPN
    2,896
    Idaho-
    Bowling Green
    ESPN
    -3.9%
    Gator Mississippi State-
    Michigan
    ESPN2
    2,827
    Florida State-
    West Virginia
    CBS
    -55.9%
    New Mexico BYU-UTEP
    ESPN
    2,789
    Wyoming-
    Fresno St.
    ESPN
    -22.5%
    GoDaddy.com Miami (OH)-
    Middle Tennessee
    ESPN
    2,617
    Central Michigan-
    Troy
    ESPN
    -25.6%
    Kraft Fight Hunger Nevada-
    Boston College
    ESPN
    2,500
    USC-
    Boston College
    ESPN
    -66.9%
    Independence Air Force-
    Georgia Tech
    ESPN2
    2,234
    Georgia-
    Texas A&M
    ESPN2
    -31.8%
    Little Caesar's Florida Int'l-
    Toledo
    ESPN
    2,174
    Marshall-Ohio
    ESPN
    -42.9%
    Military Maryland-
    East Carolina
    ESPN
    2,133
    UCLA-Temple
    ESPN
    -22.7%
    New Orleans Troy-Ohio
    ESPN
    2,096
    Middle Tennessee-
    Southern Miss
    ESPN
    111.1%
    Armed Forces Army-SMU
    ESPN
    1,898
    Air Force-Houston
    ESPN
    -12.5%
                 

    NOTE: The inaugural TicketCity Bowl, featuring Texas Tech-Northwestern, aired on ESPNU, for which daily ratings are no available.

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