Published January 13, 2011
Rogers Media yesterday announced the rebranding of its sports talk
radio stations in Toronto and Calgary, effective immediately. Toronto's
The Fan 590 (CJCL-AM) and Calgary's The Fan 960 (CFAC-AM) will be
rebranded Sportsnet Radio Fan 590 and Sportsnet Radio Fan 960 (
Rogers).
The GLOBE & MAIL's Bruce Dowbiggin cited Rogers sources as saying
that Sportsnet Radio "will speak to the Rogers brand ... and help with
a much-needed integration of the image." Industry insiders "have
described Rogers as a silo operation where the various arms of the
company -- TV, radio, publications, cable, cell phones -- have
traditionally had little co-operation with one another." The "challenge
for the new management of Rogers Media under president Keith Pelley is
to allow for cross-promotion and co-operation -- long a strong suit of
CTV" (
GLOBESPORTS.com, 1/12). Rogers Media President of Broadcasting Scott Moore: "We're basically knocking down the walls between the media lines" (
TORONTO STAR, 1/13). The move comes as TSN earlier this week announced it was
considering starting its own sports radio network to compete with Rogers.
