Quote of the Day

"In the focus groups and discussions I've had with women, the vast majority of them think it's just the coolest thing. They think it's fun."
MLS Philadelphia Union CEO & Operating Partner Nick Sakiewicz, on the team’s new jersey sponsor Bimbo (PHILADELPHIA INQUIRER, 1/12)
Wednesday January 12, 2011 Vol. 17 — No. 81 Print This Issue

Top Stories

  • BCS Title Most-Viewed Cable Program, But Down From '10 Game

    ESPN averaged a 15.3 U.S. rating and 27.3 million viewers for Monday night's Auburn-Oregon Tostitos BCS National Championship from 8:33pm-12:17am ET, making it the highest-rated and most-viewed program in the history of cable television. Among BCS Championship games over the last decade, only the Texas-USC Rose Bowl from '06 earned a better rating among males 18-34 than Monday night's telecast. The previous cable viewership record was ESPN's Vikings-Packers "MNF" game on Oct. 5, 2009, which had an audience of 21.8 million viewers. Compared to last year's Alabama-Texas title game on ABC, Auburn-Oregon is down 11.0% and 11.2%, respectively, from a 17.2 rating and 30.8 million viewers. The viewership for ...

  • What'd You Say?

    Philly MLS fans mixed about jersey sponsorship with Bimbo

  • Duck Tales

    Aflac bows out as NASCAR's official supplementary insurance partner

  • Congress Is In Session

    DC sports owners talk shop at Washington Post forum

  • Balancing Act

    Does Kings' arena entitlement with Power Balance send the wrong message?

  • Teddy Ballgame

    Forstmann offers candid interview about IMG's future

  • Drive For Show

    GM lands exclusive domestic auto ad rights on NBC for '12 London Olympics

  • Swimming All Alone

    Broward County says no thanks to Sun Life Stadium plan

  • Posting Up

    Yahoo Sports, SportsFanLive.com partner on daily magazine

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