SBD/Issue 82/Sports Media

Kroenke's Altitude Sports Buys 50% Of World Fishing Network

Altitude Sports & Entertainment yesterday announced that it has acquired a 50% interest in WFN: World Fishing Network USA from Insight Sports (ASE). MULTICHANNEL NEWS' Mike Reynolds reports the "24/7 fishing service will consolidate its U.S. operations at Altitude's Network Operations Center in Centennial, Colo." WFN, which reaches "some 20 million households in the U.S., Canada and the Caribbean will retain its Toronto facility," with WFN President & CEO Mark Rubinstein remaining in those roles. ASE, the RSN owned by Kroenke Sports Enterprises, will provide "technical and back-office support, enabling WFN to concentrate more of its resources on fortifying its programming assets and growing its affiliate base throughout North America." The parties "also expect synergies on the content side." ASE already presents a "regional outdoor programming block and is interested in exposing some of those producers to WFN's national and international platforms, while at the same time the RSN might acquire some of WFN's fare." ASE President & CEO Matt Hutchings noted that KSE Owner Stan Kroenke is an "avid angler, outdoorsman and conservationist," and Hutchings "anticipates that WFN fare will be promoted" in the KSE-owned Pepsi Center. He added, "We think the opportunities for regional, national and international exposure goes both ways. WFN is going to give pro anglers' jerseys to Nuggets and Avalanche and we hope some of the players will wear them" (MULTICHANNEL NEWS, 1/10 issue).

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