Quote of the Day

"As he crossed the Rubicon, according to the historian Suetonius, Caesar uttered the famous phrase 'This is for all the Tostitos.'"

-- The National Post's Bruce Arthur, in a tweet regarding Brent Musburger's comment prior to Auburn's BCS Championship-winning field goal (TWITTER.com, 1/11).

Tuesday January 11, 2011 Vol. 17 — No. 82 Print This Issue

Top Stories

  • Auburn-Oregon Could Set Cable TV Records

    It took Auburn every last second during last night’s Tostitos BCS National Championship Game to claim the school’s first title in 53 years, and ESPN stands to benefit from the early-morning drama. Auburn’s 22-19 win over Oregon draws a 16.1 overnight Nielsen rating, the largest overnight for any cable broadcast ever. Should the final ratings remain the same, the game will top the “MNF” game from ’09 featuring Brett Favre's first game against the Packers. Still, the gap between broadcast and cable remains noticeable -- Auburn-Oregon is down more than 11% from the overnight for Alabama’s win over Texas in last year's championship game on ABC. Critics of college football’s postseason remain outspoken, but BCS Exec Dir Bill Hancock stands firm in his belief that a playoff will not be implemented any time soon. Hancock says, “I will stand here and tell you this system works.”

  • Bimbo Alert!
    Philly Union becomes the 13th MLS team to land a jersey sponsor after partnering with company behind Entenmann’s and Thomas brands.

    Fit For The Kings?
    Amid speculation of relocation, Joe Maloof admits “at some point, something has to be done.”

    Hook 'Em Horns
    ESPN admits it is “very close” to completing deal for Texas Longhorn network.

    Against The Wind
    Cubs change ticket philosophy, offer multigame plan around White Sox, Yankees and Cardinals.

    On The Road Again
    IndyCar opens Santa Monica office, aiming for closer ties with entertainment industry; NASCAR forcing drivers to chase only one series title.

    Inside Edition
    ESPN lands Eric Mangini as an analyst prior to this weekend's Jets-Patriots showdown. 

    Reeling It In
    Kroenke’s Altitude Sports Network acquires 50% interest in World Fishing Network.

    Red Carpet Premieres
    FX launches “Lights Out” to strong reviews, while Comedy Central’s “Onion SportsDome” takes on all sports in “letter perfect” parody.

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