Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 81/The Back of the BookPrint All
The chart below lists overnight Nielsen ratings for sports telecasts over the weekend on broadcast TV (THE DAILY).
TELECAST DATE NET TIME (ET) RAT. "ESPN Sports Saturday" 1/8 ABC 4:00-6:00pm 0.6 Racing: Lucas Oil Challenge Cup (taped) 1/8 CBS 1:00-2:00pm 0.5 NCAA Women's Basketball: Connecticut-Notre Dame 1/8 CBS 2:00-4:00pm 0.9 NCAA Women's Basketball: Ohio State-Iowa 1/8 CBS 4:00-6:00pm 0.5 U.S. Army All-American Bowl 1/8 NBC 1:00-4:00pm 1.7 NFC Wild Card: Saints-Seahawks 1/8 NBC 4:30-8:00pm 18.3 AFC Wild Card: Jets-Colts 1/8 NBC 8:15-11:00pm 20.8 "The NFL Today" 1/9 CBS 12:00-1:00pm 4.7 AFC Wild Card: Ravens-Chiefs 1/9 CBS 1:00-4:15pm 18.8 NCAA Basketball: Kansas-Michigan 1/9 CBS 4:30-6:30pm 1.8 "Fox NFL Sunday" 1/9 Fox 4:00-4:30pm 13.3 NFC Wild Card: Packers-Eagles 1/9 Fox 4:30-7:45pm 24.4 PBR: Built Ford Tough Series: MSG Invitational 1/9 NBC 2:30-4:00pm 0.6 Progressive Skating & Gymnastics Spectacular (taped) 1/9 NBC 4:00-6:00pm 1.1