SBD/Issue 81/Sponsorships, Advertising & Marketing

Marketplace Roundup

BLOOMBERG NEWS’ Danielle Rossingh reported the WTA “extended its partnership with vitamin and health supplement maker Usana Health Sciences” through ‘13. Salt Lake City-based Usana has sponsored the women's tennis tour since ’06 and “will remain the WTA’s official health supplement supplier, sponsor a number of WTA events, including its tournaments in China, and start a global advertising campaign.” Financial details were not disclosed, although the WTA said the agreement’s terms were “significantly upgraded.” Tennis players Kim Clijsters, Sam Stosur, Zheng Jie and Melanie Oudin “will become brand ambassadors for Usana” (BLOOMBERG NEWS, 1/8).

Edsall's Decision To Leave UConn For Maryland
Leaves Farmington Bank Without Its Spokesperson

TIME FOR A CHANGE: In Hartford, Kenneth Gosselin noted Farmington Bank’s “marketing campaign got thrown for a loss last week" when Randy Edsall left the Univ. of Connecticut to become the head football coach at the Univ. of Maryland. When Edsall “signed up a year ago to be a spokesman, the understanding was clear: His appeal -- and two-year contract -- was tied to being the coach of the up-and-coming” UConn football program. The bank last week removed "life-size cut-outs of Edsall" from its branches and covered billboards featuring the coach on highways throughout Connecticut. Farmington Bank Chair & CEO John Patrick Jr.: "Randy is the coach at the University of Maryland now. And unless I open a branch in Maryland, it doesn't work for us” (HARTFORD COURANT, 1/9).

RUGBY TERRAIN: CAMPAIGN LIVE's Sara Kimberley reports Land Rover “has drafted England rugby players Ben Youngs, Tom Croft and James Haskell to promote its renewed sponsorship of the national team.” The poster campaign, created by RKCR/Y&R, “features each of the England stars in a typically tough challenging Land Rover environment.” "Cactus" features Haskell “tackling a big cactus tree as though it were another player.” "Hornets" features Youngs “carrying a hornet's nest like a rugby ball while being pursued by a swarm of angry hornets," and "Rocks" presents Croft “catching a falling rock as if it were a rugby ball” (CAMPAIGNLIVE.co.uk, 1/10).

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