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SBD/Issue 74/The Back of the Book
Poll: NFL Best Sport For Sponsors Looking To Reach Males 18-34
Published December 29, 2010
Industry execs feel that among major sports leagues, the NFL offers sponsors the best value for their dollar in reaching the male 18-34 demographic, according to results from a Turnkey Sports poll taken this month. Around 30% of sports execs said the league delivers the most value, followed by action sports at 17%. The survey covered more than 1,100 senior-level sports industry executives spanning pro and college sports (Turnkey Sports Poll).
|
SPORTS THAT GIVE SPONSORS THE MOST VALUE
IN REACHING THE 18-34 MALE DEMOGRAPHIC |
|
|
SPORT
|
%
|
|---|---|
|
NFL
|
30%
|
|
Action sports
|
17%
|
| UFC |
14%
|
| MLB |
12%
|
| NBA |
11%
|
| NHL |
5%
|
| Major League Gaming |
2%
|
| NASCAR |
2%
|
| Not sure/No response |
7%
|
