SBD / Issue 74 / Poll: NFL Best For Reaching Males 18-34

SBD/Issue 74/The Back of the Book

Poll: NFL Best Sport For Sponsors Looking To Reach Males 18-34

Published December 29, 2010

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Industry execs feel that among major sports leagues, the NFL offers sponsors the best value for their dollar in reaching the male 18-34 demographic, according to results from a Turnkey Sports poll taken this month. Around 30% of sports execs said the league delivers the most value, followed by action sports at 17%. The survey covered more than 1,100 senior-level sports industry executives spanning pro and college sports (Turnkey Sports Poll).

SPORTS THAT GIVE SPONSORS THE MOST VALUE
IN REACHING THE 18-34 MALE DEMOGRAPHIC
SPORT
%
NFL
30%
Action sports
17%
UFC
14%
MLB
12%
NBA
11%
NHL
5%
Major League Gaming
2%
NASCAR
2%
Not sure/No response
7%
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