SBD/Issue 73/Facilities & Venues

Steelers Consider Adding Up To 4,000 New Seats At Heinz Field

Steelers Studying Whether Heinz Field
Can Be Expanded By Several Thousand Seats

The Steelers "may add more seats to Heinz Field, a move that would help address the seemingly insatiable demand for tickets, but could worsen the parking crunch in the steadily developing North Shore," according to Rich Lord of the PITTSBURGH POST-GAZETTE. Steelers President Art Rooney II told Pittsburgh Stadium Authority officials that the team is "studying whether Heinz Field's 65,000-person capacity could be expanded by several thousand." Rooney: "It's probably somewhere between 2,500 and 4,000 (additional seats), and it would be in the south end zone. ... Since we moved into Heinz Field, obviously we've been studying the demand for tickets. We feel satisfied at this point that there's certainly enough demand to consider expanding capacity." Rooney said that the "addition this week of temporary seats" at the stadium for Saturday's Capitals-Penguins NHL Winter Classic "will serve as something of a test run for the permanent expansion." Architectural firm Populous is "studying the proposed expansion." Lord notes "in part because of the potential additions, the Stadium Authority on Monday voted to spend $20,000 to study the parking situation on the North Shore." Rooney: "The parking piece of the puzzle is an important component to it. If we're going to have that many more seats, there's obviously got to be somewhere for them to park" (PITTSBURGH POST-GAZETTE, 12/28). The Steelers said that "construction could begin in 2012 if the team moves forward with the expansion project." Stadium Authority Exec Dir Mary Conturo said that the seats "would be in the south end of the stadium, under the scoreboard, and would not change the overall footprint" of Heinz Field (Pittsburgh TRIBUNE-REVIEW, 12/28).

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