Sunoco Debuts "Essence Of Racing" Campaign Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Danica's Sponsorship Status To Be Telling For NASCAR Pac-12 Paces Ahead Of Other Conferences In Revenue Suh Lists Downtown Birmingham Estate Boston '24 Replaces Fish With Pagliuca
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Following a successful Winter Olympics, The Winter X Games come to Aspen on an upbeat note. We’ll look at how the games will be staged, media plans for covering the four-day event and how sponsors will activate around this perennial showcase for action sports stars. We’ll look at what makes this event a good investment, where new growth is likely to come from and which athletes are gaining the most attention from fans and sponsors. Publishing Date: January 24 Ad Close: January 10 Materials Close: January 12.
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