Quote of the Day
"I'm not a big fan of playing on Christmas. I would rather be home with my family. But duty calls. That's the nature of the game."
-- Nuggets G J.R. Smith, on the team playing a road Christmas Day game for the second straight season (FANHOUSE.com, 12/21).
Tomlinson To Star In
New Gatorade Ad
Gatorade has been the unquestioned leader in the sports drink market for decades, but the PepsiCo brand is facing more challenges than ever. That was evident earlier this week when Tim Tebow spurned Gatorade and decided to sign a deal with FRS Health Energy. To solidify its position in the market, Gatorade is launching a new ad campaign that seeks to “cast itself as more than a sports drink.” A series of ads starring LaDainian Tomlinson, Dwight Howard and Usain Bolt breaking today promotes its G Series, but the brand is also prepping the April launch of “G Series Fit.” The new products are designed for people who participate in activities like running or yoga. There also will be energy bar bites, a low-calorie drink and a protein drink.
Phil Jackson speaks out against Christmas Day games as Lakers prepare for 13th in 15 years.
Highway To The Danger Zone
Maryland thoroughbred racing in jeopardy again after state commission rejects proposed schedule.
Moving The Needle
Brewers sell 1,100 new season-ticket packages in less than two days after acquiring Zack Greinke.
Check It Out
Nike sees Q2 earnings climb 22% over last year on continued strong interest in future orders.
Sooner Or Later
Univ. of Oklahoma reportedly targeting launch date of next fall for school-specific TV network.
Patience Is A Virtue
New Warriors co-owner writes letter to fan expressing frustration, asking for patience.
Turnkey Sports poll determines Under Armour, UFC had most successful years in sports.