SBD/Issue 65/The Back of the Book

Poll: Notre Dame Offers Best Sponsorship Opportunities In NCAA

Sports execs feel that among the largest college athletics programs based on overall revenue, Notre Dame offers the best sponsorship opportunities, according to results from a Turnkey Sports Poll taken in November. Texas ranks second in the survey, and five SEC schools rank in the top 10. Execs also were asked which company would be the industry leader in two years in collegiate sponsorship sales. IMG College, which acquired ISP Sports over the summer, ranked first among respondents. ESPN finished second. The survey covered more than 1,100 senior-level sports industry executives spanning pro and college sports (Turnkey Sports Poll).

WHICH COLLEGE ATHLETICS PROGRAM (AMONG THE TOP 10 IN OVERALL REVENUE) OFFERS THE BEST SPONSORSHIP OPPORTUNITY?
SCHOOL
%
Notre Dame
31%
Texas
26%
Ohio State
12%
Florida
7%
Penn State
5%
Alabama
3%
Auburn
1%
Georgia
1%
LSU
1%
Wisconsin
0%
Not sure/No response
13%
TWO YEARS FROM NOW, WHICH OF THE FOLLOWING COMPANIES WILL BE THE LEADER IN COLLEGIATE SPONSORSHIP SALES?
COMPANY
%
IMG College (ISP Sports)
54%
ESPN
16%
Learfield Sports
5%
CBS Collegiate Sports
3%
CAA Sports
2%
Fenway Sports Group
0%
Not sure/No response
20%
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