Boston College AD Bates Resigns To Take CSA Job Memphis Basketball Beating Attendance Projections Arizona State Earns Record Revenue For FY '16 Ohio State AD Smith Talks New CFP Role Auburn Makes $15M Profit In FY '16 Indiana In The Black For 11th Straight Year Gonzaga Basketball Tickets Are Hot Commodity Fresno State Struggles With Season Tickets UNLV Athletics Facing Nearly $5M Shortfall Who Is The Favorite For Tennessee AD Role?
SBD/Issue 62/Collegiate Sports
IMG Intercollegiate Forum: Going One-On-One With David Brandon
Published December 9, 2010
|Brandon Looking To Bring Uniformity
To The Univ. Of Michigan Brand
Michigan AD and former Domino's Pizza CEO David Brandon sat for a One-On-One interview this morning during the IMG Intercollegiate Athletics Forum hosted by SBD/SBJ. The following are some of the highlights of the interview.
Q: What have you learned in your first nine months as Athletic Director?
Brandon: Don’t read blogs. Don’t listen to talk radio.
Q: What is more challenging, complying with NCAA rules or SEC rules?
Brandon: NCAA. I spent less time with lawyers doing a billion dollar transaction than I did with the recent NCAA case. The amount of resources and effort we used from something that started as a newspaper article was huge. If you aggregate the cost, it was between 1.5 and 2 million dollars in internal costs. My understanding is there are north of 80 to 90 cases currently in the NCAA queue. We’ve created a cottage industry that is stripping resources out of the athletic departments. It’s a broken system and needs reform.
Q: Yesterday we had speakers suggesting we shred the NCAA rulebook. Do you agree?
Brandon: Maybe. I would just suggest that massive reform is needed. Before they add rules, they should make sure the stuff they already have is being universally enforced and communicated.
Q: What feedback did you get when there was the possibility that Michigan would not play Ohio State in the last game of the season?
Brandon: One e-mail said, “You have ruined my life.” Another one said, “You have ruined my family.” Those are a tremendous testament to the emotional connection people have with that game.
Q: Where can the Michigan brand better develop itself?
Brandon: I came in with the promise of consistency. Each coach used to be afforded the ability to create their own logo, and all of a sudden we had all of these different logos on the board. I said that we need to bring consistency and uniformity in the way we present our brand and message.