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Whether it's bull riding, a traditional rodeo or a livestock show, Western lifestyle sports have carved a comfortable niche and attracted a passionate and engaged fan base. SportsBusiness Journal will look at some of the key properties, the sponsors and media partners that support them, and the fans that fuel them. We'll identify key revenue streams and areas targeted for growth, and highlight some of the key decision-makers setting the strategies. Publishing Date: January 3 Ad Close: December 20 Materials Close: December 22.
For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or firstname.lastname@example.org.