SBD/Issue 60/The Back of the Book

Tis The Season: College Bowl Games Roll Out Gifts For Players

Oakley, Sony Products Popular As Gifts
For Players During Bowl Season

Jerseys and shoes have "given way to iPods and Xboxes" as the gifts of choice during college bowl season, according David Broughton of SPORTSBUSINESS JOURNAL. Handouts have "been replaced by gift suites, where players have a chance to view items available to them and place individual orders on the spot." At least 14 of this year’s 35 bowl games will offer suites to players. The NCAA allows each bowl to award up to $500 worth of gifts to 125 participants per school. In addition, "participants can receive awards worth up to $350 from the school and up to $350 from the conference for postseason play." Teams historically "received these gifts shortly after arriving in the game's host city," and in recent years "some bowls have sent the packages straight to the school." But now, players from at least 12 bowls will be "taken to a suite and given a list on which they could mark off the items they wanted," an idea first implemented at the Orange Bowl. Performance Award Center Sales Exec Jon Cooperstein said that "last year’s distributed bowl packages included more than 10,000 watches and electronics items, the most ever." He said that the record "will certainly be broken this year." Sony Southeast Premium Incentive Sales Exec Clayton Walvoord said that he "expects to ship 8,000 units of electronics to bowl committees this year, up from about 5,000 last year" (SPORTSBUSINESS JOURNAL, 12/6 issue).

Oakley (various products)
BBVA Compass, Beef 'O' Brady's St. Petersburg, Gator, New Mexico, Rose, Sheraton Hawaii
Sony (gift suite)
AdvoCare V100 Independence, Allstate Sugar, Bell Helicopter Armed Forces, Discover Orange, Hyundai Sun, Insight, Kraft Fight Hunger, Maaco Bowl Las Vegas, Military, New Mexico, Rose, TicketCity, Tostitos Fiesta, Tostitos BCS National Championship
Lane Home Furnishings (recliner)
AdvoCare V100 Independence, Maaco Bowl Las Vegas, Hyundai Sun, Tostitos Fiesta, Tostitos BCS National Championship, Rose, Discover Orange, Allstate Sugar, uDrove Humanitarian
Fossil (watch) AutoZone Liberty, Bridgepoint Education Holiday, Chick-fil-A, Franklin American Mortgage Music City, Gator, Insight, Kraft Fight Hunger, Outback, Rose, San Diego County Credit Union Poinsettia, Texas, Tostitos Fiesta, Tostitos BCS National Championship, Valero Alamo
Timely Watch Co. AdvoCare V100 Independence, Bell Helicopter Armed Forces, Capital One, Champs Sports,, Hyundai Sun, Little Caesars, TicketCity
Ogio (luggage) Discover Orange, Kraft Fight Hunger, uDrove Humanitarian, Bell Helicopter Armed Forces, Insight, Tostitos Fiesta, Tostitos BCS National Championship, Franklin American Mortgage Music City, Hyundai Sun, New Mexico
New Era (hat) AdvoCare V100 Independence, Allstate Sugar, Discover Orange, New Mexico, uDrove Humanitarian
Apple AdvoCare V100 Independence, R+L Carriers New Orleans, Franklin American Mortgage Music City
Best Buy (gift card) Capital One, Champs Sports, Outback, Bridgepoint Education Holiday, San Diego County Credit Union Poinsettia
Microsoft (Xbox) Valero Alamo, Beef 'O' Brady's St. Petersburg
Tourneau (watch) Discover Orange, Insight
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