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SBD/Issue 60/Sports Media
ESPN's Jets-Pats Earns 11.2 Overnight, Up 26% From Week 13 Last Year
Published December 7, 2010
|ESPN Earns 11.2 Overnight
For Jets-Patriots "MNF"
ESPN earned an 11.2 overnight Nielsen rating for last night's Jets-Patriots "MNF" telecast from 8:30-11:30pm ET, up 25.8% from an 8.9 overnight for Ravens-Packers in Week 13 last year. The telecast began with an 11.0 rating at 8:30pm, peaking at a 13.4 rating in the 9:30pm window. In N.Y., the game earned a 10.8 local rating on ESPN and a 6.5 rating on WWOR-MYT, while in Boston, the game earned a 12.7 local rating on ESPN and a 29.5 rating on WCVB-ABC (THE DAILY).
MIDWESTERN VALUE: NBC earned a 13.4 rating and 22.5 million viewers for its Steelers-Ravens "SNF" telecast, up 7% and 8%, respectively, from a 12.5 rating and 20.9 million viewers for Vikings-Cardinals in Week 13 last year. Steelers-Ravens also aired on "SNF" in Week 12 last year, with the OT game earning an 11.5 rating (19.2 million viewers). Through 13 weeks, NBC's NFL game telecasts have averaged a 12.9 rating and 21.4 million viewers, up 8% and 9%, respectively, from an 11.9 rating and 19.6 million viewers at the same point last season. NBC is also seeing the best NFL primetime viewership through 13 weeks on any net since ABC in '96 (THE DAILY). DAILY VARIETY's Rick Kissell noted among adults 18-49, NBC "won another Sunday night in convincing fashion behind its Pittsburgh-Baltimore 'Sunday Night Football' matchup, while Fox had a solid second-place showing thanks to its opening-hour NFL coverage" (VARIETY.com, 12/6).
ARCH SUPPORT: In St. Louis, Dan Caesar reports the Rams "generated their best rating in seven years" in the market with Sunday's win over the Cardinals. KTVI-Fox earned a 29.7 local rating for the game, which kept the Rams tied for first place in the NFC West. The 29.7 is the "best rating for the club since it pulled a 34.5 rating for the 2003 finale." The Rams are averaging a 25.7 local rating this season, their "best through 12 games since they were at 26.1 in 2004" (ST. LOUIS POST-DISPATCH, 12/7).
STUCK IN THE MIDDLE WITH YOU: In L.A., Joe Flint noted Fox stuck with Sunday's Redskins-Giants telecast in the early window "to the bitter end ... although the outcome of the game was never in doubt." Fox "had no choice" in N.Y. and DC, "but what about the rest of the country that had to see that blowout?" While the Giants were "pasting the Redskins, the Super Bowl champion New Orleans Saints were in a tight contest" with the Bengals. Fox "might have done viewers outside of New York and Washington a favor and switched to the more competitive game." A Fox Sports spokesperson said that the network "has to know in advance whether it might switch games due to technical reasons -- something to do with how commercials are inserted into the games" (LATIMES.com, 12/6).