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SBD/Issue 60/Sponsorships, Advertising & Marketing
MLS Dynamo Ink Jersey Sponsorship With Greenstar Recycling
Published December 7, 2010
|Greenstar Recycling Replaces Amigo
Energy As Dynamo Jersey Sponsor
Houston-based Greenstar Recycling "has reached a five-year, $12.7 million jersey sponsorship deal" with the MLS Dynamo, according to a source cited by Jose De Jesus Ortiz of the HOUSTON CHRONICLE. Greenstar would become the "second jersey sponsor in the Dynamo franchise's five-year history and the first founding partner for the new stadium the Dynamo are expected to break ground on next month and open on the East End by April 2012." Greenstar will be "in charge of waste management and recycling at the new stadium." The deal "will officially be announced at a joint press conference" this afternoon, where Dynamo F Brian Ching and MF Brad Davis are "expected to model the new jerseys." Greenstar's logo "will grace the front of the team's new jerseys, which will feature a collar for the first time in franchise history and go without the baby blue that adorned the sleeves of the team's previous uniform." Greenstar's "open star logo will sit above the right breast, just above the G in the company name." The deal includes an "opt-out option for Greenstar after the third year" (HOUSTON CHRONICLE, 12/7).