Overnight Nielsen Ratings Poll: NFL Best For Reaching Males 18-34 Top Sports Events On StubHub In '10 Sports Execs Say Under Armour Had Big '10 Poll: ND Offers Best Sponsor Opportunity Overnight Nielsen Ratings Heat Attendance Up 14.4% To Date NBA Attendance Remains Flat Bowl Game Gifts For Players ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
SBD/Issue 58/The Back of the Book
ESPN, ESPN2 In Just Under 100 Million U.S. Homes In December
Published December 3, 2010
ESPN and ESPN2 lead all sports cable nets with penetration in just under 100 million U.S. TV households for the month of December, up for both nets compared to the same period last year. Golf Channel and Speed rank third and fourth, respectively, with penetration in 83.2 million and 77.2 million households. Listed below is penetration for Nielsen-rated cable sports nets for the month of December, with comparisons to the same period in recent years (THE DAILY).
|
CABLE SPORTS NETS: U.S. HOUSEHOLD PENETRATION FOR DECEMBER
|
|||||
|
NETWORK
|
'10
(000) |
'09
(000) |
'08
(000) |
'07
(000) |
'06
(000) |
|---|---|---|---|---|---|
|
ESPN
|
99,844
|
99,065
|
98,006
|
96,385
|
92,216
|
|
ESPN2
|
99,723
|
98,770
|
97,585
|
96,043
|
91,646
|
| Golf Channel |
83,189
|
81,786
|
81,566
|
75,776
|
73,915
|
| Speed |
77,236
|
74,667
|
73,107
|
72,447
|
69,062
|
| Versus |
75,187
|
63,379
|
74,128
|
73,223
|
71,041
|
| ESPNU |
72,508
|
n/a
|
n/a
|
n/a
|
n/a
|
| NFL Network |
56,875
|
54,722
|
41,736
|
43,094
|
38,875
|
| MLB Network |
55,274
|
n/a
|
n/a
|
n/a
|
n/a
|
| NBA TV |
54,021
|
n/a
|
n/a
|
n/a
|
n/a
|
| ESPN Classic |
39,727
|
60,580
|
63,259
|
63,166
|
63,463
|
| Fox Soccer Channel |
38,419
|
35,532
|
34,527
|
n/a
|
n/a
|
|
|
|
|
|
|
|
NOTE: Distribution not listed for networks which do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.
