SBD/Issue 58/The Back of the Book

ESPN, ESPN2 In Just Under 100 Million U.S. Homes In December

ESPN and ESPN2 lead all sports cable nets with penetration in just under 100 million U.S. TV households for the month of December, up for both nets compared to the same period last year. Golf Channel and Speed rank third and fourth, respectively, with penetration in 83.2 million and 77.2 million households. Listed below is penetration for Nielsen-rated cable sports nets for the month of December, with comparisons to the same period in recent years (THE DAILY).

CABLE SPORTS NETS: U.S. HOUSEHOLD PENETRATION FOR DECEMBER
NETWORK
'10
(000)
'09
(000)
'08
(000)
'07
(000)
'06
(000)
ESPN
99,844
99,065
98,006
96,385
92,216
ESPN2
99,723
98,770
97,585
96,043
91,646
Golf Channel
83,189
81,786
81,566
75,776
73,915
Speed
77,236
74,667
73,107
72,447
69,062
Versus
75,187
63,379
74,128
73,223
71,041
ESPNU
72,508
n/a
n/a
n/a
n/a
NFL Network
56,875
54,722
41,736
43,094
38,875
MLB Network
55,274
n/a
n/a
n/a
n/a
NBA TV
54,021
n/a
n/a
n/a
n/a
ESPN Classic
39,727
60,580
63,259
63,166
63,463
Fox Soccer Channel
38,419
35,532
34,527
n/a
n/a
 
 
 
 
 
 

NOTE: Distribution not listed for networks which do not subscribe to daily Nielsen Co. ratings, including NHL Network, Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.

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