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SBD/Issue 56/Sponsorships, Advertising & Marketing
Published December 1, 2010
Schutt Sports “will be offered for sale at auction next month after a federal bankruptcy court approved the Litchfield, Ill.-based sports equipment firm's bid to sell the company.” The U.S. Bankruptcy Court for the District of Delaware on Monday “approved holding an auction for Schutt Sports and its assets Dec. 14.” Bids for the company are due Dec. 10 (ST. LOUIS POST-DISPATCH, 11/30).
|Slater Hopes To Make Impact
On Wave Pool Market
WAVE RUNNERS: ESPN.com’s Jake Howard noted Kelly Slater is “looking to dominate the wave pool scene," and yesterday the surfer launched the Kelly Slater Wave Company, "devoted to making a world-class surfing experience accessible to the sport's enthusiasts across the globe." The “only game in town for wave pools” has been Wave Loch's Flowrider, invented by Tom Lochtefeld in the early ‘80s. No dates or locations for future parks have been announced, but KSWC “is now fielding inquires from interested parties” (ESPN.com, 11/30).
BACK TO THE DRAWING BOARD: The U.K. Advertising Standards Authority has “banned ads for Reebok's EasyTone Curve trainers, stating the brand gave insufficient evidence to back its claim they toned people's ‘legs and bum more than regular trainers.’” Reebok “defended the campaign with an independent study it had commissioned, which compared the increase in muscle activation in certain parts of the body when wearing the trainers and when walking barefoot.” But the ASA “ruled the ads were misleading, as Reebok did not provide ‘robust, scientific evidence’ to support the claims” (CAMPAIGNLIVE.co.uk, 12/1).
FLYIN' HIGH: In Las Vegas, gossip columnist Norm Clarke reports former boxer Mike Tyson “could be the face of a new Las Vegas airline.” A source said that Tyson has “signed a contract to appear in TV ads for the airline beginning in March” (LAS VEGAS REVIEW-JOURNAL, 12/1).