SBD/December 8, 2010/Sports Media

MLB Rangers Reach Four-Year Rights Deal With ESPN Radio Dallas

Rangers Will Have All Regular-Season, Playoff Games Broadcast On ESPN Radio 103.3
The MLB Rangers yesterday announced that that they have entered into a multiyear agreement with ESPN Radio 103.3 Dallas and ESPN Deportes 1540 for the exclusive English and Spanish radio play-by-play rights in Dallas-Ft. Worth beginning next season. The stations will complement game coverage with live pre- and postgame shows as well as Rangers-themed daily programming, including interviews with players, coaches and front office personnel. Some regular-season Rangers game will be carried on KSKY-AM due to programming conflicts on ESPN Radio 103.3 (Rangers). ESPN DALLAS' Richard Durrett reported the "four-year agreement includes all Rangers regular season and postseason games as well as select spring training games." Announcer Eric Nadel and analyst Dave Barnett will call the games on ESPN Radio while Eleno Ornelas "will handle the play-by-play for the Spanish broadcast team" (ESPNDALLAS.com, 12/7). In Dallas, Barry Horn notes ESPN Radio replaces KRLD-AM and KRLD-FM as the team's flagship station. KRLD-AM "had broadcast Rangers games since 1995," while KRLD-FM "began sharing the schedule in 2009." The Rangers in moving to 103.3 "concede they will lose some audience penetration due to signal issues but promise to 'work like heck' to solve the problem." Meanwhile, there is "no straight rights fee in this deal as there is in traditional television contracts." The Rangers and ESPN "will each sell commercial time with the team controlling most of the advertising slots," and the Rangers "will also control all of the elements of the production" (DALLAS MORNING NEWS, 12/8).
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